Privacy

The responsible party for data processing is:

Lofina Ltd.
22 Anglesea House, Carysfort Avenue
A94 XY36
Blackrock Dublin, Ireland
info@mybluecard.com

Thank you for your interest in our online shop. The protection of your privacy is very important to us. The following information will inform you about the handling of your data.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains the name of the requested file, your IP address date and time of access, transferred data volume and the requesting provider (access data) and documents the access.

These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer as part of a weighing of interests. All access data will be deleted, at the latest, seven days after the end of your page visit.

Third-party hosting services

In the context of processing on our behalf, a third-party provider provides us with the services of hosting and display of the website. This serves to protect our predominantly legitimate interests in a correct presentation of our offer within the scope of a weighing of interests. All data collected within the framework of the use of this website or in the forms provided for this purpose in the online shop as described below will be processed on its servers. Processing on other servers takes place only in the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Collection and use of data for the execution of the contract and establishment of contact

We collect personal data when it is provided to us within the framework of order placement or when you contact us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and we are unable to complete the order or send the contact without this information. The data required is evident in the respective input forms. We use the data provided by you in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for the processing of contracts and your enquiries. After the contract has been fully processed, your data will be restricted for further processing and deleted after any tax and commercial law retention periods have expired, unless you have expressly consented to the further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

3. Data transfer

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institution and payment service provider commissioned by us or to the selected payment service in order to process payments. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must register with the payment service provider using your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

The same applies to the transfer of data to our manufacturers or wholesalers in the cases in which they take over the shipping for us (drop shipment).

4. E-Mail Newsletter

E-Mail advertising with newsletter registration

If you subscribe to our newsletter, we will use the data required for this purpose or provided separately by you in order to send you our E-Mail newsletter regularly on the basis of your consent pursuant to Art. 6 Para. 1 S. 1 lit. a DSGVO.

You can unsubscribe from the newsletter at any time and either by sending a message to the contact person described below or via a link in the newsletter provided for this purpose. After you have unsubscribed, we will delete your e-mail address unless you have expressly consented to the further use of your data or unless we reserve the right to use further data that is permitted by law and about which we inform you in this declaration.

The newsletter will be sent as part of processing on our behalf by a service provider, to whom we will forward your e-mail address.

This service provider is located within a country of the European Union or the European Economic Area.

5. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and the possibly collected evaluations as well as the offering of Trusted Shops products to buyers following an order.

This serves the protection of our legitimate interests in an optimal marketing by enabling a safe purchase in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. The Trustbadge and the services advertised with it are an offer of the Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided by a CDN provider (Content-Delivery-Network) as part of order processing. The Trusted Shops GmbH also uses a service provider from the USA. An appropriate level of data protection is ensured. You can find further information on data protection at Trusted Shops GmbH here.

When the Trustbadge is retrieved, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the retrieval, the amount of data transferred and the requesting provider (access data) and documents the retrieval. Individual access data are stored in a security database for the analysis of security problems. The log files are automatically deleted 90 days after the last access.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered for use. The contractual agreement between you and Trusted Shops applies. This means that an automatic collection of personal data takes place from the order data. Whether you as a buyer are already registered for a product is automatically checked using a neutral parameter, the E-Mail address hashed by cryptological one-way function. The E-Mail address is converted into this hash value, which cannot be decoded for Trusted Shops, before transmission. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfilment of our and Trusted Shops' predominantly legitimate interests in the provision of the buyer protection linked to the specific order and the transactional valuation services in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Further details, including objections, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

6. Cookies and website analysis

In order to make visiting our website pleasant and to enable the use of certain functions, including to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO as part of a weighing of interests. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser the next time you visit (persistent cookies). You can find the duration of the storage in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

If cookies are not accepted, the functionality of our website may be restricted.

Use of Google (Universal) Analytics for web analytics

If you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated under Irish law and having its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. https://www.google.com. Google (Universal) Analytics uses methods that permit analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is generally transmitted to and stored by Google on servers in the United States. By activating IP anonymisation on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected in this context will be deleted after we have stopped using Google Analytics for the intended purpose and at the end of its use.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout. This will prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.

As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting this data on this website in the future. An opt-out cookie is stored on your end device. If you delete your cookies, you will again be asked to give your consent.

If you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, this website also uses Google Signals. This is an extension function of Google Analytics that enables so-called "cross-device tracking". This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on user behaviour (in particular the number of users across devices), even if you change your terminal device. Google will use data for this purpose if you have activated the "personalised advertising" setting in your Google Account. We do not process personal data in this respect, we only receive statistics based on Google Signals.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout){_blank}. This will prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google. In addition, you can deactivate the setting "personalised advertising" in your Google account. Details can be found here.

7. Online Marketing

Google AdSense

Our site uses Google AdSense to market space for third-party ads and ad networks. These ads will be displayed at various locations throughout this site. If you have given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, the so-called DoubleClick cookie will be set by Google as part of the integration of Google AdSense.

This enables the display of interest-oriented advertising by automatically assigning a pseudonymous UserID, with the help of which the interests are determined on the basis of visits to this and other websites. After intentional discontinuation and end of the use of Google AdSense by us, the data collected in this context will be deleted.

Google AdSense is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (https://www.google.de). Where information is transmitted to and stored by Google on servers located in the United States, the American company Google LLC is certified under the EU-US Privacy Shield.

A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by deactivating the DoubleClick cookie via this link. In addition, you can contact the Digital Advertising Alliance to learn about the use of cookies and to configure your preferences.

Google Ads Remarketing

We use Google Ads to advertise this website in Google search results and on third-party websites. If you have given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, the so-called remarketing cookie will be set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The data collected in this context will be deleted after we have ceased to use Google Ads Remarketing for the intended purpose and at the end of its use.

Additional data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads you see on the web. In this case, if you are logged into Google while browsing our website, Google will use your information in conjunction with Google Analytics data to create and define cross-device remarketing audience lists. For this purpose, Google temporarily links your personal data to Google Analytics data in order to form target groups.

Google Ads is an offer from Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (https://www.google.de). Where information is transmitted to and stored by Google on servers in the United States, the American company Google LLC is certified under the EU-US Privacy Shield.

A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie via this link. In addition, you can contact the Digital Advertising Alliance to learn more about the use of cookies and to set your preferences.

Affilinet Affiliate Program

Our website participates in the Affilinet affiliate program. This is offered by AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter referred to as "affilinet"). This is a so-called affiliate system in which persons registered with affilinet (also referred to as "publishers") advertise the products or services of the so-called "advertisers" on their websites by means of advertising media.

This serves to safeguard our predominantly legitimate interests in optimising and commercially exploiting our online offering in accordance with Art. 6 Para. 1 lit. f) DSGVO. Using cookies, affilinet can track the progress of the respective order and in particular verify that you have clicked on the respective link and then ordered the product via the affiliate partner program.

You can prevent the setting of cookies by our contractual partners or our website at any time by means of an appropriate setting in your Internet browser. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programs.

Further information on data processing at affilinet can be found here.

Live chat tool: Zendesk

If you use the live chat tool to contact us, the data you voluntarily enter (name, e-mail address, message) will be processed by us in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for the purpose of answering your enquiry within the framework of contract processing. In addition, the use of this tool serves to safeguard our predominantly legitimate interests in effective and improved customer communication in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. The data will then be deleted.

In the context of processing on our behalf, the third-party provider Zendesk, Inc. provides us with the services for providing the live chat tool. All data collected during the use of the chat tool is processed on its servers.

Zendesk, Inc. is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.

Google Maps

This website uses Google Maps for the visual representation of geographical information. Google Maps is a service provided by Google Ireland Limited, a company incorporated and organised under the laws of Ireland and having its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (https://www.google.de). This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer as well as easy accessibility to our locations in accordance with Art. 6 para. 1 lit. f) DSGVO.

When Google Maps is used, Google transmits or processes data on the use of the Maps functions by website visitors, which may specifically include the IP address and location data. We have no influence on this data processing.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

In order to deactivate the Google Maps service and thus prevent data transmission to Google , you must deactivate the Java Script function in your browser. In this case, Google Maps cannot be used or can only be used to a limited extent.

Further information about data processing by Google can be found in Google's privacy policy. The terms of use for Google Maps contain detailed information about the map service. Data processing is based on an agreement between jointly responsible persons pursuant to Art. 26 DSGVO, which you can view here.

Google reCAPTCHA

For the purpose of protection against misuse of our web forms and against spam, we use the Google reCAPTCHA service within the framework of some forms on this website. Google reCAPTCHA is a service provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland and located at Gordon House, Barrow Street, Dublin 4, Ireland. (https://www.google.de). By checking a manual entry, this service prevents automated software (so-called bots) from performing abusive activities on the Website. Pursuant to Art. 6 para. 1 sentence 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in the protection of our website from misuse and in a trouble-free presentation of our online presence as part of a balancing of interests.

Google reCAPTCHA uses a code embedded in the website, a so-called JavaScript, to check the methods that allow an analysis of the use of the website by you, such as cookies. The automatically collected information about your use of this website including your IP address is usually transferred to a Google server in the USA and stored there. In addition, other cookies stored in your browser by Google services are evaluated by Google reCAPTCHA.

A reading or saving of personal data from the input fields of the respective form does not take place.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data (including your IP address) generated by JavaScript or the cookie and relating to your use of the website and from processing this data by Google by setting your browser settings to prevent the execution of JavaScript or the setting of cookies. Please note that this may restrict the functionality of our website for your use.

Further information on Google's data protection policy can be found here.

Google Fonts

The script code "Google Fonts" is integrated on this website. Google Fonts is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (https://www.google.com). This serves to safeguard our predominantly legitimate interests in a uniform presentation of the contents on our website in accordance with Art. 6 para. 1 lit. f) DSGVO.

Within this framework, a connection is established between the browser you use and the Google servers. As a result, Google becomes aware that our website has been accessed via your IP address.

Where information is transmitted to and stored by Google on servers in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

For more information about data processing by Google, please see Google's Privacy Notice.

8. Social Media Plugins

The use of social plugins from Facebook, Google, Twitter, Instagram and Xing

So-called social plugins ("plugins") from social networks are used on our website.

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has called the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you are logged in to one of the services, the providers can assign the visit to our website directly to your profile in the respective social network. If you interact with the plugins, for example by pressing the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published in the social network and displayed there to your contacts. This serves to protect our predominantly legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.

The purpose and scope of the data collection and the further processing and use of the data by the providers as well as a contact option and your rights in this regard and setting options to protect your privacy can be found in the data protection information of the providers.

If you do not want social networks to directly associate the information collected through our website with your profile on that service, you must log out of that service before visiting our website. You can also use add-ons for your browser to completely prevent plugins from loading, e.g. the script blocker "NoScript" (https://noscript.net/).

Vimeo Video Plugins

On this web page, contents of third providers are merged. This content is provided by Vimeo LLC ("Provider"). The integration of Videso serves to safeguard our legitimate interests, which are predominant in the weighing of interests, in an optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

Vimeo is operated by Vimeo LLC, 555 West 18th Street, New York 10011, USA ("Vimeo").

The tracking tool Google Analytics is automatically integrated in videos from Vimeo that are integrated on our website. We do not have any influence on the settings of the tracking and the analysis results collected on this basis, nor can we view them. In addition, web beacons are set via the embedding of Vimeo videos by the website visitors.

In order to prevent the setting of Google Analytics Tracking Cookies, you can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout

As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting data from this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your rights in this regard and setting options to protect your privacy can be found in Vimeo's data protection information.

Our online presence on Facebook, Google, Twitter, Instagram, Xing and LinkedIn

Our presence on social networks and platforms is intended to provide better, more active communication with our customers and prospective customers. We inform them about our products and ongoing special promotions.

When you visit our online presence in social media, your data may be automatically collected and stored for market research and advertising purposes. From this data, so-called usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. The visitor behaviour and the interests of the users are stored in these cookies. This serves in accordance with Art. 6 Para. 1 lit. f. DSGVO to safeguard our predominantly legitimate interests in an optimised presentation of our offer and effective communication with customers and interested parties within the scope of a weighing of interests. If you are asked by the respective social media platform operators for their consent to data processing, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a DSGVO.

The aforementioned social media platforms have their headquarters in the USA and the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.

The detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights and setting options to protect your privacy, in particular opt-out options, can be found in the data protection information of the providers linked below. Should you nevertheless require help in this regard, you can contact us.

Provider:
Facebook: https://www.facebook.com/about/privacy/

Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here: https://www.facebook.com/legal/terms/page_controller_addendum
Google/YouTube: https://policies.google.com/privacy
Twitter: https://twitter.com/de/privacy
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Xing: https://privacy.xing.com/de/datenschutzerklaerung
Objection Possibility (Opt-Out):
Facebook: https://www.facebook.com/settings?tab=ads
Google/YouTube: https://adssettings.google.com/authenticated
Twitter: https://twitter.com/personalization
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

9. Sending of reminders via E-Mail

Valuation reminder by Trusted Shops

If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, we will send your E-Mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (https://www.trustedshops.eu), so that they can send you an evaluation reminder by e-mail.

This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.

10. Contact possibilities and your rights

As a data subject, you have the following rights:

  • pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 DSGVO, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
  • pursuant to Art. 17 DSGVO, you have the right to demand the deletion of your personal data stored by us, unless further processing is prohibited.
    • on the exercise of freedom of expression and information;
    • to fulfil a legal obligation;
    • for reasons of public interest, or
    • for the assertion, exercise or defence of legal claims is required;
  • the right, pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as
    • the correctness of the data is denied by you;
    • the processing is unlawful, but you refuse to delete it;
    • we no longer need the data, but you need it to assert, exercise or defend legal claims, or
    • you have lodged an objection against the processing under Article 21 DSGVO;
  • pursuant to Art. 20 DSGVO, you have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible party;
  • pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of any consent given or objection to a specific use of data, please contact our company data protection officer.

ITM Ges. für IT-Management mbH
Bürgerstraße 81
01127 Dresden
0351 30711870
kontakt@itm-dl.de

Data Protection Officer:
ITM Ges. für IT-Management mbH
Bürgerstraße 81
01127 Dresden
0351 30711870
kontakt@itm-dl.de


Right of objection

Insofar as we process personal data as described above in order to safeguard our predominantly legitimate interests as part of a weighing of interests, you may object to this processing with effect for the future. If the processing is carried out for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you are only entitled to object if there are reasons arising from your particular situation. After exercising your right of objection, we will not process your personal data further for these purposes unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims. This shall not apply if the processing is carried out for the purposes of direct marketing. Then we will not further process your personal data for this purpose.


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